Luke McKinley

Luke McKinley is deeply committed to leaving the world better than he found it, and his five-year role as the marketing director for Novo Fogo Organic Cachaça has offered him the platform to do just that. With a background as a photographer and videographer who tells stories through an ethnographic lens, Luke’s mission is to champion Brazil’s national spirit of cachaça honestly, transparently, and with reverence to the people and place that make it.