January 16, 2020 | 10:30-11:45am | $40.00
Majestic Building, Pub Room
Johnny Caldwell & Taneka Reaves - the Cocktail Bandits
Marketing to your minority demographic is tricky, but it's important. And there have been several examples in recent months of what not to do. The Cocktail Bandits outline ways to positively engage multicultural audiences without appropriating their culture and explore positive ways to accomplish target marketing without offending the community.
Top Points: Value of the Minority Patron, Servicing Minority Guest, Growing Brand Awareness in Minority Communities, Being Proactive