Samara Rivers

CEO/Chief Bourbon Enthusiast


Samara Rivers is the CEO/Chief Bourbon Enthusiast of Black Bourbon Society. With over 10 years of event planning, fundraising, grassroots marketing experience, and a lover of bourbon and Japanese whiskies; Samara integrates all of her skills and passions into making Black Bourbon Society the premier bourbon resource for a niche audience of affluent African American consumers across the country.

Samara, along with her partner Armond Davis, host the Bonded In Bourbon podcast – a whiskey review show from a his and her’s perspective, featured on the ABV Network. Recently deemed as East Bay Express’ “Most Influential Bourbon Drinker”, Samara Rivers served on the 2017 Tales of the Cocktail Diversity Council, writes a monthly editorial column for the Bourbon Zeppelin Newsletter, and often appears as a guest co-host on The Bourbon Daily Show. She is also a Stave & Thief Society Executive Bourbon Steward and advocates for Diversity and Inclusion within the Spirits Industry.

Black Bourbon Society brings together African American Bourbon Enthusiasts from across the country. With over 3500 members, Black Bourbon Society has partnered and featured several brands including Wild Turkey, Maker’s Mark, Four Roses, Uncle Nearest and Glenfiddich. Through exclusive events, curated dinner pairings and private whiskey tastings; Black Bourbon Society encourages its members to enjoy good bourbon, network with like-minded bourbon lovers and gain a deeper appreciation for America’s Native Spirit.