Mitch Bechard

Brand Ambassador


Hailing originally from Edinburgh, Glenfiddich brand ambassador Mitch Bechard fell in love with the Scotch Whisky industry at a young, albeit legal, age and has been pursuing that passion ever since. Born in Scotland, Mitch was fortunate enough to spend his youth traveling the globe with his family, during which time he developed the kind of wanderlust that would become a central part of his career. Initially beginning his career as breath odor evaluator at Colgate Oral Care Edinburgh, it was here that Mitch perfected his nosing talents, inspecting the minty effectiveness of toothpaste and mouthwash products on halitosis (bad breath) reduction.

From eradicating morning breath, mouth fuzz and that overbearing garlic cheese fries scent, it wasn’t long before Mitch turned his attention (and nose) to whisky when he landed a job as the whisky ambassador in the UK for the Diageo portfolio of whiskies. Able to focus his attentions on his love of Single Malt Scotches, his move took him to the US, to join William Grant & Sons as the Glenfiddich Ambassador; the world’s most awarded Single Malt Scotch whisky. During his 4 years in this position he works within the on- and off-premise to introduce new marques to whisky enthusiasts, and continues to share his love for single malts with consumers, whether they are new to the spirit or loyal Scotch drinkers.

In addition to being a self proclaimed whisky geek, Mitch enjoys golf, tennis, snowboarding, paddleboarding and most importantly spending time with his wife and 7 year old daughter.