Founder and President
Isela Hernandez, Founder and President of HERNÁN, a brand of premium Mexican culinary products, is an award-winning merchant and entrepreneur. Her accomplishments have earned her noteworthy acclaim—from Sofi™ awards by the Specialty Food Association to recognition by the U.S. State Department for her work with artisans and food producers in Mexico. In 2007, after a decade in the fashion industry, Isela launched HERNÁN to promote Mexican cuisine and culture, and to open up new markets to Mexican artisans and small producers. HERNÁN appeals to gourmet enthusiasts and discerning foodies who appreciate quality and authenticity, and who want to prepare, cook, and serve Mexican food at home the way it's done "en Mexico". They remain true to their Mexican roots while embodying a contemporary sensibility. Available nationwide in gourmet, specialty, and fine food stores as well as online, and served in restaurants and cafes in the US.
A graduate of Cornell University and after +20 yrs in New York City, Isela currently resides in San Antonio where she oversees operations of HERNÁN. Warehouse headquarters are based in Del Rio, Texas, along the U.S.-Mexico border where she grew up just minutes away from Cuidad Acuña, Coahuila. There Isela was raised in the best of both worlds, exploring the opportunities of the U.S. while remaining closely connected to Mexico’s rich culture.
HERNÁN has been featured in Martha Stewart Living, Food & Wine Magazine, Food Network’s Iron Chef America, Fine Cooking, CNN’s Your Money, Cosmopolitan Latina, Telemundo, Univision, and the Specialty Food Association’s “Craft. Care. Joy.” ad campaign. Her entrepreneurial journey is featured on AT&T’s “Escape the Cube” web series.